AD: Emlyn Portillo
Concept: Emlyn Portillo, Sebastian Longhitano, Cynthia Wan, Cassie Yang
Storyboard: Sebastian Longhitano
Animator: Cassie Yang, Cynthia Wan, Ryan Hanson
Client: Falfurrias Capital
Kinetic Typography Video for Falfurrias Capital homepage.
A pure kinetic typography opening video designed for Falfurrias Capital's homepage, focusing entirely on dynamic text animation to communicate their brand message. Using their established brand palette of grey, navy, and orange, we created visual hierarchy through strategic color application - orange as accent highlights, with navy and grey providing balanced foundations.
My Role: Motion Designer
- Designed and animated parts of the kinetic typography elements
- Applied brand color theory to create visual balance and messaging hierarchy
- Developed composition flow to guide viewer attention through key messaging
- Delivered a sophisticated motion piece that enhanced brand presence without overwhelming the professional audience
Concept: Emlyn Portillo, Sebastian Longhitano, Cynthia Wan, Cassie Yang
Storyboard: Sebastian Longhitano
Animator: Cassie Yang, Cynthia Wan, Ryan Hanson
Client: Falfurrias Capital
Kinetic Typography Video for Falfurrias Capital homepage.
A pure kinetic typography opening video designed for Falfurrias Capital's homepage, focusing entirely on dynamic text animation to communicate their brand message. Using their established brand palette of grey, navy, and orange, we created visual hierarchy through strategic color application - orange as accent highlights, with navy and grey providing balanced foundations.
My Role: Motion Designer
- Designed and animated parts of the kinetic typography elements
- Applied brand color theory to create visual balance and messaging hierarchy
- Developed composition flow to guide viewer attention through key messaging
- Delivered a sophisticated motion piece that enhanced brand presence without overwhelming the professional audience
